![]() ![]() Game publishers should make use of reviews and Let’s Plays to increase the distribution their games while game developers should design their game characters based on their target group in order to evoke feelings of identification and parasocial interaction. Findings underline the importance of the impact of previous evaluation exposure in form of reviews on the decision-making process of consumers and how varying media leads to unique benefits. Playing a game led to higher enjoyment and engagement while watching a Let’s Play led to higher parasocial interaction perceptions. ![]() ![]() These perceptions further increased continuation intentions for which unique benefits per medium were identified. Results show that reading a review before engaging with a game or Let’s Play significantly influenced intentions to play and anticipations of a game, which amplified enjoyment, engagement, and parasocial interaction perception after the media consumption. neutral) between-subjects experimental design was created resulting in 264 valid responses (Age: M = 25.95, SD = 7.35, Gender: Male = 59.8%, Female = 37.5%, Other = 2.7%). Therefore, the current study aims to examine the different elements that influence consumers' decision to continuously engage with a game.The aim of the study was investigated by comparing the impact of reviews and their perceived trustworthiness on intentions to play and anticipations before the media consumption to the perceived enjoyment, engagement, and parasocial interaction after the media consumption. ![]() Games and Let’s Plays both have the potential to evoke different feelings during the media consumption. However, the gaming community is not only limited to games but also offers members the possibility to watch Let’s Plays, which are gameplay videos accompanied by a narrator aimed to entertain viewers. With increasing numbers of video games being distributed, consumers’ reliance on the experiences and recommendations of other members and reviews within gaming communities rose as well. ![]()
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